**Hoa Xinh Group** is a diversified business group established in 2007, specializing in international trade, import & export, distribution, marketing, consulting, beauty, lifestyle, and entertainment services. With nearly two decades of experience, the company has built a strong ecosystem that connects leading Korean brands with the Vietnamese market, delivering comprehensive business solutions and creating sustainable value for partners and customers.

As a trusted strategic partner, Hoa Xinh Group provides end-to-end services ranging from market entry consulting, regulatory compliance, importation, and distribution to brand development and marketing execution. In addition, the company is an **exclusive distributor of premium beauty and skincare brands in Vietnam**, offering high-quality cosmetic products through an extensive retail and distribution network. Guided by the philosophy **"People × Happiness,"** Hoa Xinh Group is committed to fostering long-term partnerships, promoting innovation, and serving as a bridge for business and cultural exchange between Vietnam, Korea, and the global market.