IDOL MULTI STORE" is a global commerce content project co-produced by SBS Medianet, one of South Korea's major broadcasting networks, and Four M Crew. The show features a joint lineup of Korean and Vietnamese celebrities touring both South Korea and Vietnam to promote popular Korean beauty, food, and fashion brands.

The star-studded cast includes Korea's Yubin (from Wonder Girls), Jung Hyuk, and Jangjun, alongside Vietnam's top celebrity Hari Won.
Four m crew is supporting brand entry into major markets such as Singapore, Malaysia, Philippines, Taiwan, Vietnam using local commerce platforms (B2C) and acting as a bridge to expand offline distribution channels through cooperation with local B2B distribution partners.

[B2C Section] :
Brand Shopee, TikTok account management, Various influencer KOC, KOL sponsored advertisements, reviews marketing, seeding SNS channel management, content production, Meta, TikTok advertising, Affiliate marketing, group buying, live commerce, etc.,

[B2B Section] :
Performing online/offline buyer matching with local distributors for B2B entry, Linking with offline stores and popup stores such as department stores and shopping mall, Recruitment of additional buyers by participating in exhibitions of consumer goods, beauty, food, etc.

[Government support project] :
Acting as a government supported organization for the overseas expansion of consumer goods such as Korean beauty, fashion, and food products, specializing in expanding B2C and B2B, distribution and pioneering sales channels by linking local online and offline channels. Linking local marketing by utilizing content PPL through KPOP idol entertainment content. Promotional events at event booths such as KPOP concerts, Hallyu POP, etc, Ecommerce sales and online marketing using 'Shopee'


We are handling tons of Korean brands (beauty, food, health supplement) for onboarding to South eastern Asia including Taiwan, supporting local agencies and buyers